Canada News

Chipotle releases lemonade-scented ‘Water’ Cup candle in nod to drink thefts

National Lemonade Day is Saturday, August 20, 2022 — and Chipotle is commemorating the day with a new candle: the “Water” Cup Candle. 

Chipotle announced it would be selling a limited-edition lemonade-scented soy candle that looks just like a Chipotle water cup.

The fast-food chain gives out water cups for free to customers — but some people tend to “accidentally” fill the cup with lemonade instead of water. 

With the purchase of a candle, customers will receive a promo code for a free lemonade at Chipotle — just in time for National Lemonade Day of 2022. 

But have (some) fear … Chipotle knows you’ve been stealing their lemonade. 

Chipotle has acknowledged these “accidents” on Twitter for years — even manifesting a candle back in 2018. 

The social media response has been quite comical. 

Chipotle has named it the “Water” Cup candle after customers who steal lemonade by dispensing it into free water cups.
The candle comes with a promo code for free lemonade.
Bloomberg via Getty Images

One user wrote, “No joke, I have done this literally every single visit to Chipotle.” 

Another wrote, “Please someone buy me the lemonade-scented Chipotle candle.”

Others simply said, “Guilty.” 

Chris Brandt, chief marketing officer for Chipotle, said social media engagement is huge for the brand. 

“When they see these lighthearted tributes to social chatter and fan behavior, they feel even more connected to Chipotle,” he said in a press statement.

This is not the first time Chipotle has turned online conversation into a product. 

In December 2021, Chipotle launched its cilantro soap after customers said they experienced a soapy flavor when eating cilantro. 

Since cilantro is practically a guarantee with every meal at Chipotle, they decided to poke fun at the online gossip. 

Chipotle Mexican Grill, Inc., has over 3,000 restaurants in the United States, Canada, the United Kingdom, France and Germany. 

Source link

Denial of responsibility! Today is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – The content will be deleted within 24 hours.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button