NBC’s ‘The More You Know’ returns with Peacock series
There’s still more to know.
Fans of TV nostalgia will be happy to know that NBC plans to relaunch its iconic public service campaign for education, “The More You Know,” as a limited series on the network’s streaming app Peacock, the Hollywood Reporter said on Monday.
“My number one goal with this new format is, let’s get people talking about the important issues and spark a dialogue that leads to change,” said Hilary Smith, executive vice president of corporate social responsibility for NBCUniversal, in an exclusive statement.
“[Peacock] really afforded us more inventory than we have traditionally had on air,” Smith continued.
Compared to its predecessor’s 30-second spots, the new series will air five to nine minute episodes about the issues they believe are important to viewers.
“Sometimes it’s hard in 30 seconds or 15 seconds to boil down the complexities of everything … This is more about exploring different perspectives, and giving people ideas and inviting them in and it really works with the topics that we’ve chosen, from mental health to the environment and to food and clothing insecurity as well,” she explained.
The cast for the show includes music icon John Legend, NBA superstar Steph Curry and “TODAY” show host and meteorologist Al Roker.
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