The NFL has reached a whopping multi-billion dollar agreement with Google, which allows YouTube TV and other YouTube Primetime Channels to exclusively distribute NFL “Sunday Ticket” beginning with next year’s season. The seven-year deal, which is worth more than $2 billion per season, marks the first time the package will move since debuting on DirecTV in 1994.
The price for “Sunday Ticket” will remain relatively the same (around $300 to $400 per season) and it will be offered as an add-on package to YouTube TV and “standalone a-la-carte” on YouTube Primetime Channels.
“We’re excited to bring NFL ‘Sunday Ticket’ to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL,” NFL Commissioner Roger Goodell said, per the NFL site. “For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans.”
“Sunday Ticket” airs all out-of-market regular-season NFL games that air on Sundays on CBS and FOX. By moving the package to YouTube, even more sports fans will have the opportunity to stream all the Tom Brady they please.
Plus, it’s not the first initiative the NFL has made to accommodate the increasing need for streaming. At the start of this season, the company began streaming Thursday night games on Amazon Prime Video as part of an 11-year contract, per AP News.
According to YouTube CEO Susan Wojcicki, “Sunday Ticket’s” move to the platform will allow viewers “to experience the game they love in compelling and innovative ways.”
She added, “We’re excited to continue our work with the NFL to make YouTube a great place for sports lovers everywhere.”
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